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Revenue sharing is the concept of paying commission for referred business, this predates affiliate marketing and the Internet. Translated, the revenue share principles to mainstream e-commerce happened after the World Wide Web started in November’94.The consensus of marketers and adult industry insiders is that Cybererotica was either the first or among the early innovators in affiliate marketing with a cost per click program.

Online product sourcing directory SaleHoo conducted an e-commerce behavioral survey of its members. SaleHoo’s members are dedicated online sellers and retailers, and they are knowledgeable and savvy e-commerce users. The survey was comprised of eight questions — four demographic questions and four individual response questions — and it was a follow-up to a similar survey conducted three years earlier. The answers showed a shift in trend that is consistent with other e-commerce activity across the web. In particular, the answer to the question “What products are you interested in sourcing for your online business?” generated a vastly different response than it did a few years ago.