If you do PPC Advertising, and do not do your keyword research, you are throwing money away. Fortunately, there ARE easy ways to do this research, and help point you in the right direction of a good advertising strategy.

Why is it most important? Because you want to know what people are typing when they search. Then knowing those keywords, you can put those exact words into the Text Ad for your Pay Per Click Campaign. You want those words in the Headline, then in the body of the ad, and if you can even have them in the URL itself, all the better! Bottom line ” You want to have those keywords all over your ad, and it will increase the likelihood of someone clicking on it. But it is much more than just that.

While it is important to know what keywords people are using to search, you have to be able to take that list and figure out which keywords will be the most effective in selling your product or service. As you do your research this list is sure to expand. However, once you develop a core list, you can create variations of this list using the new words as your big list grows. In order to build your keyword core list, you need to know where to start, know how to preform proper keyword research, and use some common sense.

For example, say you are selling cars. You can go to Google Adwords and find out how many times cars or used cars or used cars for sale or used BMW for sale has been searched. You would truly want to start with a larger sample of words, but for this exercise we will use just these 4 keywords.

Monthly, 151 million people search for ‘cars.’ That’s a lot! It must be the perfect word choice! This is false. You’ll waste so much time and money bidding on the rights to put ‘cars’ in your PPC ad, despite its popularity. What happened? The term is way too general, and have many contexts for searching for it. It won’t help a used car business much.

‘Used cars’ is a much better example. It’s not bad, with about a half million searches monthly, which is decent, but we’re not quite there yet. Because? used BMW cars are our specialty. Are you beginning to follow our strategy? All of this is mere instinct and deduction. Make sure that your keywords specifically relate to the nature of your business, and you’ll do a lot better. ‘Used BMW for Sale.’

You should continue your research by including all cities you are selling to and maybe even narrow your research more by including a model number. For example, ‘used 325 bmw for sale in Los Angeles’. That would give you the most accurate information for your clientele.

Anthony Flores of www.attorneymarketingetwork.com is an authority in Attorney Marketing and Lawyer Marketing. Contact us with proven PPC and SEO results for attorney’s all across the country.