You’ve taken the first steps in promoting your site online. You have your content, your service and payment methods in place. To get people to actually visit your site, they need to know it is actually there. If you want to attract targeted leads to your site as quickly as possible, Google Adwords could be the solution.

There are numerous other ways of advertising online or getting your name out there. All of them will cost. Yes, thats right, all of them will cost.

That is not to say that it is always a financial cost. The cost will either be a financial cost, or a cost in terms of your time. In my opinion, your time is the most valuable.

When starting your marketing on a budget, there are many alternatives using free advertising. These can include social network marketing, free classifieds and article marketing.

All that being said, by paying for your marketing you will ensure the quickest results, in terms of traffic to your site.

Google Adwords is the quickest way to advertise yourself or your product online. This method is instant. The moment you have chosen your keywords and submitted your ad, it is instantly seen by potentially millions of people and the best thing about this form of advertising is that it is targeted.

What I mean by this is that you specifically chose your target audience. So if you are advertising an online business opportunity, then only the people who are looking to start a new online venture will see your advert, based on the keywords you have chosen to assign to your ad. Your pay per click costs will not be wasted on people looking for, for example, a new car, happen to see your ad and click on it.

There is no point in marketing to an audience who is not interested or not searching for what you have to offer.

Remember that you should not jump in blindfold when starting to use Google Adwords. You do need to know what you are doing for this marketing method to be cost effective.

Work with someone who is already knowledgable in Google Adwords. Either purchase a guide to using this method effectively, or work with someone personally to avoid the many pitfalls.

As a final point, if you don’t know what you are doing with Google Adwords, then educate yourself first before using it as a tool to drive traffic to your website.

Ed Hodgson works from home as an internet marketing coach who teaches a proven marketing system which combines low cost and free methods with Google Adwords to generate targeted traffic to build a successful online business.