Picking the right product to sell is essential to succeed with affiliate marketing. There are millions of affiliate marketing products out around, but only a few can make you money. Some products are garbage and don’t work right at all. Another product might be very good, but its landing page leaves something to desired so nobody is buying it. To make money as an affiliate marketing, you need to find a product that’s proven to sell well. Why promote something that nobody wants to buy?

To find our product, we are going to look at the Clickbank network. Although there are several good affiliate networks out there, Clickbank is one of the best for those starting out. They have an enormous selection of digital products to sell, they always send your checks on time, and it is easy to get accepted into the network. Unlike other networks that make you apply to promote a certain offer, Clickbank lets you promote all offers on their network right away.

The first thing to do when choosing a product to promote, is to think about a niche. The best way to do this is to brainstorm and write down five or ten niches you think you would enjoy researching about. When creating your site around a product, you will be spending a lot of time with it, so make sure the topics you write down aren’t something that will bore you to death.

Once you have everything written down, go login to your Clickbank account and visit the Marketplace section. Clickbank has its products divided into categories, so choose an appropriate category and perform a search for each of your topics. In the results, you will see a list of affiliate products that best match your search term. Below each product description, you will see a number of different metrics.

The key metric to look at, is the gravity. Gravity is a Clickbank formula that tells you how many recent sales affiliates have been making with this product. If many people are making sales with this product then you should have no problems promoting this product as well. As a rule of thumb, try and pick a product with a gravity score over 45. The other thing to look at is the dollars per sale. If you are going to use PPC marketing to drive traffic to your product, then pick a payout greater than $30 per sale. This allows you to cover your advertising expenses and still make a decent profit.

Using the two criteria mentioned above, jot down a list of products that satisfy these criteria. Now pick the one that you would be most interested in learning about and promoting. You already can tell that other affiliates are doing well with these products, so the key here is picking the product that will keep your interest so you can promote it successfully. This is the first step to becoming a successful affiliate marketer.