Website Marketing: What You Ought Know Prior Starting (Part 1)
Part 1 of 4. The cost of doing business online is falling rapidly such that any business can avail itself of the power offered by an online presence. Whereas website hosting once cost thousands of dollars ten years ago, today the price is only a few dollars per month.
Before going further, we need to define terms. First, Website marketing deals with Webpages and Websites, email, search engines and the Internet as the foundation of the World Wide Web. Businesses can sell services and goods via Website marketing by using these methods.
According to Wikipedia, here are the definitions of phrases that you need to know about when studying Website marketing:
The world wide web is a global interlinked network of hypertext documents. Navigable via browser, users can view a vast array of text and multimedia content in an interconnected manner.
Web Server: A computer program that’s responsible for accepting HTTP requests from clients (user agents such as Web browsers), and serving them HTTP responses along with optional data, which usually are Webpages such as HTML documents and linked objects (images, etc.).
Each web server is reachable via an IP address, a globally unique series of numbers that locates it on the internet. For instance, google.com is located at the address 63.146.123.0. Comparing this to a business with a physical location, if your IP is a difficult-to-remember street address, then the associated domain name is a more memorable business name.
Each server can host dozens if not thousands of distinct websites, each with its own unique domain name, IP address and content. This practice has become common for hosting companies, and is one of the major factors behind the massive drop in hosting costs.
A domain name is translated into the IP address by the “global DNS” or “domain name system”. The Domain Name System (DNS) is a naming system for computers, services, or any resource connected to the Internet or a private network. It associates various information with domain names assigned to each of the participants. Most importantly, it translates domain names meaningful to humans into the numerical identifiers associated with networking equipment for the purpose of locating and addressing these devices worldwide.
If this all sounds too technical, here is an analogy that might clear things up. Be sure to check out Parts 1-2 and 4.
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Marketing Communications - this site is a great source of basic marketing and communications information for any student of marketing.