Someone came to me one day and said, “My website has been live for three months. I’ve only had five visitors, and they didn’t buy. Please help me promote my website!” How do I promote my website so people will visit? This is the question I hear most often from small business owners, professional firms, and people who are trying to run home-based businesses. It is the right question to ask. Recent studies indicate that at least 86% of people looking for a business use internet search. Web visibility for any business needs to be a primary consideration.

The vast majority of people who say, “I need to know how to promote my website” think they already know how. Most of them actually do not know how to promote a site. And the question should actually be more specific. The correct question is: How do I promote my website in order to rank in the top ten results on the search engines?

More than 60 billion searches are performed online every month. Only 3% of those searches click beyond page one of the search results. Now that Google (at least) is including live social search results as well, ranking in the top ten for a keyword is essential.

How Do I Promote My Website?

Effective website promotion requires a combination of tactics. You can either manage the campaigns yourself, hire a marketing firm to do everything for you, or you can work with various contract and freelance experts who will provide the expertise you need in various areas of your marketing plan. Only you can evaluate the balance between time and money: what do you have the time and knowledge to do and what can you afford to outsource. The way I promote my website might be different from the way you promote your website.

Promote My Website with the Right Methods

Here are the methods I use to promote my website and that I believe will serve you well in promoting yours.

- A professionally constructed website

- Keyword Research

- Optimize your site and all content for the search engines

- PPC ads on search engines

- Use social media link to your site and to get people talking

- A well-conceived blog (with links to your site)

- Link various pages of your site

- Content development plan

- Article marketing

- Media relations campaign and regular press releases

- Submit the site to search engines, directories and indexes

- Optimal use of local search

- Effective landing pages

- A lead generation strategy

- It is worth the cost to have a system to manage leads

- Offer free items or information people will sign up to receive.

These are the methods you need to “promote my website.” If you can weave these together in the right proportions, you will have a good site promotion plan and you will begin driving quality traffic to your site. When you ask me, “How do I promote my website?” this is the best outline I can provide.

If you are a small business owner or professional and want more information about lead generation, see the free video, “How Article Promotion Can Send 25,000 Visitors to Your Site Every Month – For Free.”