As an author on the web, you might wonder how to make your information easy to find. As a user, you might have noticed the massive proliferation of new web pages each year. The best way to get found is through a search engine, and that’s why you need to think about search engine optimization.

Search engines operate by determining keywords on a page, how trustworthy that page is, and what pages are most relevant to a user’s search. Google assigns pages a PageRank score based on these factors. Other engines use a similar system. In all cases, the type of links that point to the page are important, but so is the way a page is written.

When you decide what keywords you want to optimize for, don’t forget to work them into the URL of the page. They can go in the domain or directory parts of the address, or you can work them into the file name. Just remember to separate the keywords in the URL with hyphens. If you run them together, it doesn’t help Google see the individual words you want it to notice.

Keywords must be logically related to the content of your page. If go too far off topic, it is less likely that your page will be a good result for those loosely related terms. On the other hand, be careful of over emphasizing a single keyword, as excessive use of a single phrase is seen as a bad sign. Pages should have a few relevant keywords, but don’t go overboard.

Don’t be afraid to niche market. It is hard to rise to the top of very popular searches, but many pages can be more finely targeted. Instead of trying to be the best page for the term “gardening tips”, maybe you can showcase a page about one specific type of plant. “heirloom tomato gardening tips” would be a better key phrase to focus on.

It is worth seeking out these and other simple search engine optimization tips. People may find your page through social networking websites or their favorite blogs, but in the end even the best pages can benefit from some focus on search engine optimization.

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