Ecommerce websites have a lot of advantages more than the usual shopping ways. First of all it is an online method where there is no talking salesman to push for making an acquisition. The user can take their own time in going through the stuff in the website, research on them, compare and when satisfied with the features, buy it. Someone can view and purchase the product of their choosing just by staying at home. Consumers get a big collection to select from, the overhead rate of shopping is also decreased through online shopping.

What is an average ecommerce conversion rate? Let me give you a word of caution first, then some numbers that may be helpful.

An average conversion rate is a complicated number, for a number of causes. The biggest cause is that it is very difficult to match apples to apples. The reason is that there are alot of factors that have some bearing on conversions that are not visible.

The biggest unseen conversion factor is traffic sources. Some websites experience large amounts of traffic from a print list or offline marketing. Traffic from offline sources can be highly qualified and convert at a much higher rate than internet traffic. Some websites also depend largely on email advertising to drive traffic – prospects replying to an email will usually convert at a very high rate too, since they have by now read the proposal and replied to it.

Additional “unseen” things that influence average ecommerce conversion rates incorporate brand awareness, one-to-one sales strategies, repeat customers, and return visitors. So when viewing average conversion rates, you need to deal with them with caution – data you gather from your own site is usually much more practical. Ecommerce conversion rate averages depend by industry, but a lot of them are 1-4%.

The principal converting ecommerce websites online reach up to 30% conversion rates, but there are “unseen factors” that assist them achieve those numbers. The top 10 ecommerce websites usually fall in the 10-15% conversion rate range.

Jason Myers is a professional writer and he writes mostly about ecommerce secrets online. He’s also interested in web development secrets.