So you have built your own website, great! Now you need to attract visitors? If people do not know you’re there, and if your not listed in the search engines, your visitors will never find find you. And if your visitors can’t find you, you can’t make any sales. SEO will make your website noticeable on the internet, and this short guide will help you bring targeted website traffic to your site.

Optimizing your website You have heard the expression that “content is king” well with SEO it is more important than anything else. When a search engine crawls your site it takes the content and index’s it into a database. But if your content doesn’t match what you are selling, you won’t be getting visitors to your site who are looking for what you are selling. This is why you need to have your keywords placed through out your site. For example, if you are promoting calculators or adding machines, you are going to want to have those words on your website. But don’t just put them everywhere due to the fact that some of the search engines may think you are keyword stuffing and they won’t give you a very high rank in the search results.

Linking When websites link to your site, the more attention and weight you will get from search engines, which results in higher ranking. Search engines use the backlinks like votes for your website. When you can get links from other websites to your website, make sure important keywords are used as anchor keywords in the hyperlink. If you sell calculators online, use a link such as, “cheap calculator” instead of “click here”.

Targeting Your Traffic When leaving your link on sites be sure to leave it on sites where you may find people interested in your products. So if you are selling calculators or adding machines you should leave your link in a college chat room or a forum where accountant frequent. This will give you targeted traffic from the links themselves.

Use Offline Marketing Strategies Don’t forget about sending people to your website by advertising offline. Like hanging flyer’s in stores, or using newspaper ads.

Use a Site map Make sure to put a sitemap on your website. This will help the search engines index every page of your website. Site maps will make it easier for the search engines to crawl every page.

Write Your Website For Search Bots The search engines send bots to your site to read what your site is about. However the bots can only read the text on your site, so if your entire site is flash animation, banners and JavaScript, the search engines won’t give your site that much credit. But if your site is mainly text, the search engines will love you.

The Use Of Frames Using frames in your site is not a good idea, most search engines will just skip over your page that has frames due to the fact that they are very hard to seen.

Don’t Spam As important as backlinks are, the last thing you want to do is leave the same link on every site. If you have 1,000 links pointing to your site and they all say, “If you are looking for calculators click here”, the search engines could read this as spam and not list your site in the results. Use different anchor text links and different wording leading up to the link.

And for the final thought… Make sure that you submit your website URL to all the search engines and directories you can each and every month. This will insure that your site is always indexed in the results.

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