When I talk with website owners who are starting to market their websites with article submissions and ask them what they hope to achieve, most of the time they will reference one or more of these benefits:

A higher search engine ranking for your keywords; more traffic to your website via the articles themselves; and establishing yourself as an expert in your niche.

In my opinion, the greatest reward of Article Marketing comes in terms of SEO-having a higher search engine ranking for your keyword terms.

When trying to drive traffic to your website, you need to do something to attract the attention of your target market. This is what article marketing does-it places your website in a prominent position in an arena where your target market is hanging out.

Whenever you need information on a topic, you will go to Google or Yahoo or one of the other search engines and type your question or need into the search box. Your target customers are also Googling solutions to their needs.

Especially if you own a business, you want your site to appear among the top results for the search terms your audience is likely to use. When your site appears near or at the top of these results, it is much more likely that your potential readers or buyers will find and visit your website. These visitors are known as targeted traffic.

Targeted traffic is exactly what you want – these are the people who are the most likely to be interested in what your site has to offer. The following SEO techniques are ones which can help your site to get a higher ranking in the search results returned by Google and other engines:

1- Figure out what your keywords are. Your keywords are not only words that classify the content of your website, but they are the very words that your target market most often types into Google when they are searching for a site like yours.

Once you’ve done your research and have identified these words, you can begin incorporating these words and phrases into your content. You may already know what keywords you want to use, but it’s well worth your while to do some research using one or more of the many free and commercially available tools like Word Tracker, Keyword Discovery, Google Keywords and Overture, to name a few.

2- When you write articles, keep them relevant to your site’s content. You will probably use your important keywords in your articles anyway, but you might want to have a look over your articles after writing them to make sure you’ve used them where appropriate in your title, resource box and in the article itself.

While using keywords is important, it is less so than making your articles readable. Write for human readers, not search engines. Don’t pack your articles with keywords – this makes them difficult to read and can even cause them to be ignored by search engines. 1%-3% keyword density is plenty.

3- Write and submit regularly. You should write and submit a couple of articles every month without fail. Keeping up with this is where a lot of webmasters fail in article marketing. This is one of those SEO techniques which takes time, but will only get real results if you stick with it.

Article marketing can be a great addition to your SEO techniques, but you need to be determined about your efforts. If you can keep it up, the benefits will be cumulative over time and can be significant. You will need to get into the habit of writing these articles and submitting them consistently, but the results will be well worth it .

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