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    Importance of Keyword Location on Your Web site

    Posted on November 11, 2009, 1:34 am, by Nick Halmond, under SEO & Google Marketing.

    What many people new to the world of SEO don’t realize is that where put keywords on webpage is extremely important. It’s actually just as important as which keywords you use and how many times you use them. When you place your keywords on webpage in the right location you give that page a much higher relevance for a particular search term or topic. Simple changes to your positioning can result in big benefits and improvements in your ranking.

    Learning Where to Place Keywords on Webpage

    Now that we know that the location of keywords on webpage absolutely does make a difference for your SEO success, it’s important to get into the details about how to go about this process. Two locations reign supreme when it comes to keyword location. These two locations are the very beginning and the very end of your content. Keywords in these locations will boost your SEO immediately.

    Why do keywords placed here end up making a difference for your website? This is because by using your targeted key phrases in these spots you are showing that the entire page is directly related to those terms. Content begins and ends with what’s most important, and if your website has a particular key phrase in these important spots, you’ll receive more credit for them.

    Don’t forget however that your content is typically not the absolute end of your website. Usually underneath there is footer information or more page information. For example there might be commenting and social bookmarking tools. Or there may be footer links, a disclaimer note or many other potential items or notes as well.

    If you have this on your website then you want to still ensure that you have keywords on webpage that are the last thing found. To do this, go into your footer and insert a sentence, phrase or even a few short lines that includes your most important keywords. These can like a site mission statement or motto, or it can even be a copyright notice with added keywords.

    Besides placing the keywords at the beginning and end of a page, you should also pay attention to a few other factors as well. For example, keywords should be used regularly and consistently throughout a piece of content. This is opposed to having one paragraph jam packed with multiple uses and no other uses found anywhere else. By spacing out your keyword inclusion you are showing a natural flow to your article and ensuring your entire page gets seen as relevant.

    Where you place keywords on webpage within your site will make a huge difference towards your overall SEO success. Most importantly, place your targeted phrases in the beginning and end of a web page to help the entire page gain relevancy. Then remember to follow other best practices as well to ensure you see fantastic success in the search engines.

    Online marketing can be a rough industry. Check out our site to find useful information on search engine marketing. We offer Free seo tools, SEO articles, a free link partners program and other Affordable SEO Services

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