If you have recently launched your own website, then you will want to know how to quickly add to the number of visitors you receive. Many of us make the initial mistake of believing that through having a professionally designed portal we will automatically attract hits but the truth of the matter is different. You will need to understand the way people surf and use the internet. For your portal to get many visitors you will have to implement the latest methods of search engine optimization, or SEO.

It is important to stop and think about how we look up information online. Typically, the websites we visit each day, we would have come across initially through a search engine. Every day such portals are amongst the most visited on the net; we all have heard of Google, Bing, and Yahoo.

It cannot be understated the importance of receiving a high ranking for our web pages. If your site was placed very low then the potential to be seen is slim, without visitors you will soon get tired of maintaining the website. Fortunately there are a number of precise optimization methods which if understood and used correctly should allow your portal to leap frog other competitors in ranking.

There are many ways to adapt your web pages so that they get a better ranking through the major search engines. There are three main areas you will need to focus on: keywords, links, and design extras.

Keywords are fundamental in SEO. When we use a search engine we will type specific phrases or words into the search box. The search-bot then trawls its directory and pulls out web pages that have the same keywords. But there is more to it than this. You need to be very careful in the way you incorporate keywords into your site. Do not overuse phrases as if the density is high it will have a negative effect on the way in which the search-bot sees your webpage.

Any web surfer knows the importance of links on the internet; they are the arteries that carry traffic from one domain to the next. If you place links on your site to other portals, and vice versa, you should be able to improve your overall search engine placement.

Visual extras can have a detrimental effect on your overall placement. Although we think that by having a portal full of funky flash images we will attract people’s attention, a search engine cannot read flash and will therefore not take this into consideration.

For your website to get many visitors you will have to implement the latest techniques of search engine optimization, or SEO . We’ve got the inside scoop on this as well as what is a search engine optimization.