People who are new to Internet Marketing (IM) or who have just started a new web-based business may not be familiar with “backlinks,” a very hot term in SEO (search engine optimization) circles. Understanding backlinks is important because they are critical to gaining high search engine rankings on Google.

Internet marketing uses two major strategies: paid advertising procured through various services, including AdWords or AdBrite, or search engine optimization. SEO uses backlinks in the quest for exceptional placement on keyword search results, with the goal of appearing first or very near the top of any Google search. Thus it is very important to utilize this strategy, either through learning and applying it or finding a reliable server to do this work.

Here is a short explanation: You are probably familiar with hyperlinks, or text that can be clicked on to go to another website. In its simplest form, a backlink is such a hyperlink that brings users back to your own website. These are used to gain traffic to your site, and it is also a mechanism for raising the search engine ranking of your site.

Some of the smaller search engines, such as Bing and Yahoo, use the information and data intrinsic to your website in placing or ranking your site on a list of results. However, Google, which holds a far greater corner on the search engine market, checks the backlinks to your website. This information is then aggregated into Google’s ranking or placement of your site on the results it returns to users.

How does Google use backlinks? Remember that a hyperlink is a bit of text, and you can see that Google can consider that text as part of its search. This is called “anchor text” with respect to the link, and the source of this backlink also holds a certain level of authority or credibility. The combination of the anchor text and the authority of the site with the backlink in it is Google’s data for concluding the ranking of your site.

This leads to wondering how to get or place backlinks elsewhere on the web for one’s own website. In the early days of internet use and marketing, a website owner who wanted more exposure would approach webmasters at other significant sites and ask to place a link there. One would often offer to return the favor

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