There has been quite a bit of media attention about Microsoft’s latest addition to the search engine wars. Bing promises to deliver a more customized search experience to browsers and is essentially their answer to Google. In the last few weeks Bing has gotten a great deal of press and is important to anyone doing business online who wants to rank well in the Bing search engine.

Each day I am getting a large number of blog readers asking about Bing and what they should be doing to get sites ranked well on this new search engine. This is a common question whenever new search engines hit the scene or major updates are announced to a search engine’s algorithm. The good news here is that Bing appears to follow many of the same protocols as Google, the world’s leading search engine.

When looking at top ranked websites, an in depth analysis can be done to see which factors vary between top results. A recent comparison that I viewed showed that the number one ranking website on Bing was able to keep a leg up on the competition by having an older domain age, and having inbound links from websites that included the primary keyword in the referring sites title tag. In short, the top web site was successful in building inbound links from other SEO sites and directories as opposed to being from unrelated websites.

After just a little research, it’s clear that Bing is using criteria such as in bound linking to evaluate the appropriateness of a given site related to a search term. Consistent with other search enginealgorithms in bound linking shows which sites are popular and worth of top rankings. Focus your SEO efforts on link building to do well in Google and other search engines like Bing.

By know you know the importance of improving your web site’s organic search results. This creates more awareness, traffic, and positive results. Perhaps you know about the importance of organic rankings but don’t have the resources to move your site towards the top of the search results. Don’t worry about organic results, begin small and focus on building links to your site. Once you do, you can see positive improvements in your rankings on Bing and other search results.

In addition to focusing on the before mentioned items for influencing search results on Bing and other search engine, consider the value of content. Having fresh content on your site that is engaging and current matters a good deal to search engines seeking to find the most relevant and meaningful content. Keep your eye on developing quality content and updating it on a regular basis.

Focus on SEO basics if you want to improve your website’s rankings. Not only will this have a positive impact on your Bing ranking for certain keywords but it will also have a positive impact on your site’s ranking across most major search engines. Fundamental principles like quality content and easily crawled web sites have a positive impact that can last for a very long time.

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