With so much information circulating around the Internet, it’s no surprise that people have a tough time figuring out myths from facts when it comes to matters like article marketing. Here are common article marketing myths currently making rounds on the net:

MYTH #1: Article marketing is not much of a help.

Because of the links in your author bio section or footer of the article, every article directory you submit to is linking back to you. This creates a lot of one-way inbound links which can help you increase your link popularity and be a source of some of the most targeted traffic you can get. By publishing quality content you can help establish yourself as an expert in your field.

MYTH #2: Reprinted articles only get indexed as supplemental pages and won’t do your business any good.

Chances are, if you write and submit quality articles and get accepted by a large ezine with half a million subscribers, your articles can be highly listed in major search engines, not just as supplemental pages.

MYTH #3: Submitting the same article to different article sites creates duplicate content and search engines will penalize you.

One of the biggest article marketing secrets seems to be the truth about duplicate content and article marketing. According to Google, “Duplicate content generally refers to substantive blocks of content within or across domains that either completely match other content or are appreciably similar.” Duplicate content is two webpages that are around 70% similar, not two webpages that have similar text on them. It is those malicious duplicate content that WILL suffer a duplicate content penalty.

Proper use of article marketing and search engine optimization together can boost lots of free targeted traffic to your site and generate sales. Steer clear from these myths and you’ll surely get maximum results from your article marketing campaign.