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When referring to SEO ranking one combines two very important aspects of Internet marketing: search engine optimization and page ranking. On the one hand, SEO consists in all the techniques and methods used to make a web site adequate and interesting to be displayed by search engines. Otherwise, SEO covers an extremely large range of tactics, strategies, tools and software that one can lose track of in the maze. As for the other concept, page ranking is the appreciation of the page importance or value, performed by the search engine on the basis of the optimization we’ve mentioned above.

The web site receives the SEO ranking by the appreciation or the analysis of the keywords and relevant links operated by the search engine. However, lots of people speak of the SEO ranking in very poor terms, considering it an irrelevant indicator. The basis of the process at the end of which you receive a relevance index starts with the key-phrases an Internet user types in the search box of the engine. The search engine looks at content and thus it figures out what it is about, and afterwards relies on this item of information to determine the page accuracy for a specific keyword search.

Inspiring Quote of the Day: “It is as easy to draw back a stone, thrown with force from the hand, as to recall a word once spoken.” ~ Menander

SEO ranking or the page rank normally represents a Google form of perception for the quality and the credibility of a certain page. The ranking is reported in numbers from 0 to 10, and two competitors sharing the same SEO ranking will be separated by the factor mentioned above: relevance. The page that has the highest content relevance for the keyword typed in the search engine will be displayed first on the search engine result page. Therefore, content quality is strongly emphasized by web masters when working on the optimization of a site.

Although lots of theories have been formulated about the way Google analyzes SEO ranking, there is one unanimous opinion about the importance of the links. Thus, the more links you have on other related sites, the higher the SEO ranking. The value of the rank is also given by very credible sites that link to your page; thus, you’ll get more points with quality credible web pages that display your link than with less serious ones. If you have a link on a site ranked 10, it will value more than a link from a page ranked 4.

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