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    SEO and Backlink Building

    Posted on January 8, 2010, 5:24 am, by Justin Harrison, under SEO & Google Marketing.

    Backlinks can help raise your site from the bottom on the barrel to the top of the search engine list. This kind of feat takes more than just good SEO tactics on your site. It takes a few quality backlinks from others.

    Backlinks are links from other websites or blogs that link to your website. Some good backlinks will do more than anything you do on your own site.

    When somebody embeds a link to your page, they are implying that they value the content of your site. When Google or any other major search engine spots this link, they tally it like a vote.

    The anchor text takes priority over the quantity of links to your site. An anchor text is the text which you can see and click on for a text link. A search engine can locate your anchor text and utilize it to determine the nature of your site.

    Having good anchor text in your backlinks is also very important if you want to up your site traffic. You want these links to include your main keywords whenever it is possible to increase your ranks. Now that we have explained the importance of backlinks, let us investigate a few ways to get them.

    People will be more likely to embed links to your site if they find it useful, interesting, and one-of-a-kind. Therefore, you should try to offer unique and controversial conent. Remember, offering well-maintained material that isn’t available elsewhere on the web is key to getting links!

    When other company’s approach you to join your site, allow them to, because this way you not only expose your company to potential customers, you can help other company’s as well.

    Create articles and enter them in directories containing articles. This will cause them to be selected and posted on many sites with links to your site in the Resource Box. Just one article could result in dozens of links. You might also pick a few sites in your target market and offer to provide a regular column. Or agree to share content so each site receives a hyperlink.

    Justin Harrison is a leading Internet Marketing consultant responsible for the Internet Marketing strategies behind some of the biggest online brands including Amazon, BBC, MasterCard and many others.

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