All these years, a lot of rumors have been circulating on the online worlds about dedicated IP address and their correlation with obtaining higher SERPs for your web page. Google and other search engines treat shared IP address and static or dedicated IP address the same, thus this is certainly just a myth that has been propagated to sell more dedicated IP address by the ISP companies to augment their income margin.

By being on a shared IP address, some web pages can have the benefit of the rankings of the other web sites by association. The main drawback is if there is an dishonest site on your server or a spammer web page. These two types in association with your web page, because of the shared IP address, could cause you damage in your SERPs. Furthermore, if one of the blackhat sites gets banned, it could have reciprocating results on your website.

An affordable SEO is one way you can meet the increased price of a dedicated IP address. By having a dedicated IP address, off page SEO is more effective due to no association with any other website. This is one way to ensure that your reputation on the internet goes untarnished. This also puts a great deal of pressure on your effective SEO process to perform. If reputation is your top priority, then a dedicated IP address is a must. By having this dedicated IP address, your site can receive the SSL certification and the security that goes with it. But Google will handle your site in the same manner that it ranks the shared IP address sites. So, reputation and not ranking is the key difference.

If you have a dedicated IP address that also has your email server on it, then there are fewer times your communications are sent to a spam folder of your intended recipients. Because good communications is an essential element to running a successful business, how your emails are interpreted by the recipient’s security software could mean the difference in obtaining a sale, or losing it. The one thing that can be noticed on the internet is that if a company is selling dedicated IP address along with affordable SEO web design assistance, they pick their words very carefully in their advertisement. The words “MAY increase your SERPs” appears instead of “will increase your SERPs” repeatedly. Better security and not being associated with blackhat sites is a major benefit to obtaining a dedicated IP address. But affordable SEO is not as good as effective SEO.

The one thing that can be noticed on the internet is that if a company is selling dedicated IP address along with affordable SEO web design assistance, they pick their words very carefully in their advertisement. The words “MAY increase your SERPs” appears instead of “will increase your SERPs” repeatedly. Better security and not being associated with blackhat sites is a major benefit to obtaining a dedicated IP address. But affordable SEO is not as good as effective SEO. Your SEO web design is still the crucial element to enhance your SERPs. The dedicated IP address providers are trying to advertise a hyped-up marketing campaign. There are benefits, but with that comes a higher price. It is better to have the best SEO web design to boost your page rankings from the search engines.

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