There are several definitions of the term “search engine optimization” or “SEO”, because it is often replaced with other terms such as “internet marketing” “web marketing” and “search engine marketing”. SEO can be defined as a process that involves all the activities performed in order to increase a website’s position in search engines for a particular keyword or a combination of keywords. But what exactly involves SEO optimization?

One of the first things you have to know is the difference between search engines and directories. Crawler-based search engines depend on automated software agents called spiders. These spiders acquire information such as page title, Meta data, or text content, to be inserted into the index or database of a search engine. The, the search engine determines the relevance of data by applying some rules known as algorithms. Google is an example of this type of search engine.

Web directories are maintained by human editors who check each website submitted. Human editors focus on finding the right category for your website, analyzing its relevance and features. Yahoo and MSN are an example of hybrid search engines.

Search engines check the tags included in title, the titles and the first two paragraphs to see if they match your keywords. Keywords are the cornerstone of every SEO campaign. It’s important to maintain a proper frequency of keywords. This frequency varies from site to site depending on many external factors.

SEO process is based on 7 phases: keywords identification, website analysis, link building, overall analysis, and page optimization, website submission in search engines and web directories and reports. Off site optimization is the most important stage in SEO. Try to get as many links relevant to your blog. It is recommended that the link obtained to have as anchor a keyword that you’re interested in.

Above all, SEO represents a unique way to promote a business, being one of the most powerful marketing tools.

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