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    SEO or PPC? What to do

    Posted on January 9, 2010, 3:40 am, by Angela Kristens, under SEO & Google Marketing.

    Are you trying to figure out how can SEO help you to develop online business you are running? You might feel perplexed only by trying to understand search engine marketing glossary.

    So what should you do to finally make your website be found by your targeted audience? Follow this article and discover some easy seo principles you can apply for your site.

    The first is to have relevant content. This means that your keywords need to be specific and they need to be included in the viewable content on your page, or posted on a content delivery site. The most appropriate amount for search engine optimization is two or three percent. Anything more than this, and you are going to be labeled as keyword cramming, which can hurt your sites SEO status. In addition, make sure that your keywords are in obvious places for the search engines. This means in your headings, your links and your alt tags for your images.

    Another essential seo principle is website structure. You need to have your keywords and some info about website in page title. For example, if you were a green tea cosmetics reseller, your About Us page should look like this: Green tea cosmetics – About Us. In this way search engines will easily see that the page is relevant and the visitors will have an idea of what does your company do.

    You should also insert a link to your site map, as this will help search engine spiders to index your website. Include keywords in Meta tag description in such a way that it solicits an action to the visitor.

    The final principle is relevance within the community. In other words, your website can win the popularity by increasing the number of back links from the other websites in the same niche. The quality is more valuable than quantity when it comes to link building, so make that sites linking to yours have a good authority among the audience.

    When it comes to this, content delivery sites, forum postings, articles and press releases are the best places to start. Just be sure that the sites you link to do not use no follow tags, because these will not give you any credit for linking to them.

    When starting our website optimization, you should understand that SEO is a continuous process, and it takes time and patience to see the results of your work done.

    All you have to do is concentrate on relevancy, as this will bring popularity to your website and search engines will bring it on top. Do not exaggerate though, the last thing you want is to have your website labeled as a spam.

    Put these principles into consistent practice and in time your SEO will improve dramatically.

    Prior you recruit an SEO Company, make sure you speak with someone from SeoCompany.net and check out their pricing, they are available via live chat 24×7-365 and you can make informed decisions about your Internet Marketing efforts.

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    One Comment

    1. Marc says:

      A great tool to optimise your online business is a web analytics provider such as clicktale to optimise your conversions. The analytics show you aggregate behaviours of your website as well as real time videos of their journey through your site. To top this off there are heatmaps of clicks, hovers, mouse and eye movements. So dont waste your money on SEO bringing people to your site unless you are going to employ an analytic provider to convert those shoppers to buyers!

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