WordPress is one of the top Search Engine Optimisation enhanced blogs that you can select to use. It is a world leader. It is simple and easy to use, looks good and above all is 90% Search Engine Optimisation ready out of the package.

This is part of a series of tip articles just about using WordPress for maximizing on Search Engine Optimization.

Tip: Make sure the blog is on YOUR site

We are often asked

If you are doing blogging for Search Engine Optimization reasons compared to obtaining traffic purposes, then you can ONLY locate your blog in one place and one place only – On your site!

Do not even think about using a sub-web such as http://www.blog.mygreatsite.com. Why would you use a sub web anyhow unless if you want a cool blog URL.

Sub webs are part of your web site but they are confusing from an SEO perspective. If you want to have the blog content 100% affiliated with your website then make sure it is off a sub folder and NOT a sub web for example : http://www.myhappysite.com/blog.

Sub webs will not gain you the identical Search Engine Optimisation ranking across all search engines because many search engines process sub webs as a distinctly different website.

If your blog is currently on WordPress.com or Blogger.com then consider rapidly to relocate it and it’s contents to your physical website. Moving a WordPress.com hosted site to your own WordPress site hosted by you is uncomplicated – do a database backup and then set up WordPress on your site and then restore the contents. Moving a Blogger site to a WordPress site is not as easy. If you want to study how to do this then just Google – “moving a blogger blog to wordpress” and you will get some good hints on how to do this.

One big thing to watch out for if you move a large blog to your site (with lots of content), that if you are currently ranking for a number of keywords, then your ranking can be seriously affected after you have added your blog content.

We have experienced client ranking drop after adding a lot of new content in the form of a blog to a clients sites. Adding a hit of new content ‘dilutes’ your current site content if the new content is NOT Search Engine Optimisation optimized for the keywords that you want to rank for. SEO Optimize the content before making it live to avoid this dilution effect. Taking the time to do this BEFORE you add it to your site will make a big difference to your existing ranking position.

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