Many times a client only looks at the bottom line when it comes to the performance they are getting for their investment into Search Engine Optimization.

They look at they keywords, they see what they are paying for, but what they do not see are the many other factors that are affecting the outcome of their site.

When a site gets properly optimized, it is being transformed into a thought-out navigational pattern to information. This is the same pattern a search engine spider looks for. Don’t forget, the easier you make it for a spider to index your site, the better your chances are for getting your site a higher placement in the search engine results page.

While W3C validation is something all sites should strive for, it is not required for better rankings. Does it help? Probably. Yahoo engineers have stated that whether a site is W3C compliant or not makes no difference to how it ranks. If it has relevant content, it will get ranked.

Properly naming page titles and file names is also quite important, and it helps the spider out immensely during the indexing. Google doesn’t place much value on meta tags, at least not like it used to, but they’re still a huge part of the picture. That being the case, don’t exclude them.

When you’ve finished coding the site, and done it right, then Search Engine Marketing finally comes into play. By doing this you are ensuring the traffic to your site will be increased, and there are a number of different ways that you can do this. For instance you could use articles, you could use press releases, blogs, just about anything.

There are now other benefits stemming from Search Engine Marketing which will start to show up. For instance if you’ve been doing press releases where you spoke about a new color of widget for some time, and you list the colors that you have for sale, you have created what is known as an In-Bound Link which will go to your site for Red Widget, however having mentioned the other colors, they will gain their own IBL’s.

An even greater demonstration of a collateral benefit is ranking for keywords and phrases that you aren’t targeting. Keeping to our widget example, if your site copy talks about the different uses of widgets, the available colors that they come in and the best way to preserve your widget, you’ve just created a multitude of various phrases that your site can get ranked on.

This is only a tiny sampling of the potential your site has. Remember, each page gets ranked on it’s own, so that’s why it is so important to make sure every page you have on your site is optimized.

Even your contact/about page is critical because if you have a brick-and-mortar business, by listing your street address, you help the search engines geo target your site. Most search engines are already trying to focus your search results regionally. While it’s not a major factor yet, it is something to be aware of.

As you are searching Google to find your page rankings, make sure you try the other keywords that you might have. It could very well surprise you to see exactly how many times your page comes up on an obscure keyword.

Founder and actual CEO, Ricardo d’Argence has been in the field for more than 20 years. Alojate.com is now one of the best web hosting providers in Mexico, offering a range of services for all business needs. Dedicated servers, Search Engine Optimization, factura electronica, web hosting & registro de dominios.