There is always something new hitting the market and one of the newest innovations is a combination Google/Verizon Droid, said to make the iPhone look inferior. But is it working? Well, honestly, if the Droid’s intent is to bring Motorola onto the same playing field as the iPhone, than chances are that it is going to fall just a wee bit short, especially since this phone is trying to reinvent the wheel and in no way measures up to all the incredible features that you will find on an iPhone. Still however, it is a good phone and the longer it is out on the market the more fine tuned it will become.

News about the Droid first hit the internet this summer when pictures and information started showing up on various sites. This helped create a buzz about the Droid, as many people began speculating on-line about what the finished product would look like, and what applications it would offer. When the Droid was formally introduced users saw that the finished product offers a 3.7inch screen, a full keyboard, a 5 mega-pixel camera, and internet access, as well as many other great applications and features.

The Droid also has the strength of three major technology companies behind it, Verizon, Google and Motorola, which helps make it an impressive device. These companies believe that together they will be able to compete head to head with the iPhone and win. The Droid is technically advanced from both a hardware and software perspective, however some people are not sure if it can overtake the dominant iPhone.

The release date planned for November was a deliberate attempt to hit the market well in time for the holiday season, however, the marketing for this particular droid has probably not been as effective as it could be. The one commercial that aired was very vague and really didn’t let the user know what was so special about the Droid and what in fact it even was.

When the iPhone was first released it was major news. There was a large marketing campaign, and many local television stations provided additional advertising by spending time covering the people waiting on lines to purchase the phone on the first day. The Droid is a great phone, but the inadequate advertising and coverage will hinder its ability to compete with the iPhone on the level that Google, Verizon and Motorola are hoping for.

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