If you are just in the process of getting your website known then ,by now you have discovered that owning a website is not nearly as easy as one may think. Meaning that it takes continuous work and diligence it keeping it optimized both on and off page. They are both as equally important. This not an area that you want to let slide or not consider important. All of the work you have done to date will start to pay off if you give SEO your best efforts. The following is a list of issues that you must have answers for in order to know that your all of SEO responsibilities have been met. In dealing with off page optimization it means it is performed outside of the web site to strengthen the key word performance.

1. You need to know what websites are linking to you

2. Keep track of the number of links to your site

3. Make it your business to know the page ranks of the sites linked to you

4. Be aware of the page title of those linked sites

5. The linked website has anchor text. What is it?

6. Do you know the statistics of the links that are connected to the website that is linking to you?

7. The number of outbound links on the website that is linking to you

8. What is the total count in regards to links that are on the website which is linked to you?

9. Whether or not the websites linking to you are deemed by Google as an authority website.

There are strategy techniques that you can incorporate for off page optimization. The following are some of them

Link Campaign: One of the important parts of search engine optimization is building of links with the partners. Link building increases link popularity which in turn increases the google page rank of the particular webpage. Link exchange campaign is one of the most important strategies of the Off-Page Optimization.

Social Networking is a professional term for word of mouth advertising. It means just that. You get involved in blogs, chat rooms or any other public outlet that have the same interests as you do. These are not blatant advertising venues, but there are subtle ways to get across what your website is all about. These are online social communities such as You Tube, Myspace and Orkut.

Directory Listings: Submission of the website to the directories will definitely enhance the generation of the traffic and link popularity of the particular website. Directories include list of websites that are meticulously checked. The directories are differentiated into several relevant subject categories that provide information to the visitors. Web directories are human edited and are much smaller than the search engine database.

For article submission you have two choices. You can either write your own articles or pay someone to do it for you. What you do not have a choice in, is article submitting. At least not if you want to be successful. In these articles you can put a link back to your site. Again it is another very powerful tool to be used for off page optimization.

Anchor text is very important. It must contain the accepted density of the keywords or keyword phrases. If you are weak in this area then be certain to do some research to improve your skills. What anchor text means is it is the text that is hypertexted to link back to your page.

You may not know it but you are familiar with SERP.This is what you see when you do a search on one of the engines using a key word.

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