Here Wag the Dog Marketing will cover the basic steps of on site professional search engine optimization.

Keyword Research: Keyword research is key. You must determine what your client’s are searching for that relates to your products and services. And, never fall in love with the broadest phrases as they may be extremely hard to rank for.

You are far more likely to have success when you don’t make great efforts to search optimize phrases that your competitors are endlessly targeting. You want to focus on phrases that do relate to what you offer, however are not so competitive. You’d rather have 1% of 1000, then 0% of 5,000,000.

Good Keyword Content: Now, write one page/article per keyword placing the keyword in the article headline and throughout the article more at the beginning and ending. Use your main keyword like and hour glass, heavy on top and on bottom.

Use related keywords throughout the middle of your article to gain a wider range of first page search rankings for more phrases.

Effective Meta Tags: Humans are the main reason for creating good meta tags. The description is the only portion of our site that people will see on the first page of Google, Bing and Yahoo!. Therefore it must be well written or it will be passed over by your would be customer.

You want to capitalize the first letters of your important words here and make sure the description is written clearly and is short and punchy, making the viewer want to read more.

Internal Linking: For proper internal linking you should place your article keyword in a link pointing to another important page in your site. Be sure to link to this page from your home page and link back from this page to your home page making a circle.

Although these are basic search engine optimization tips, they are all absolutely necessary for local SEO optimization. Get the basics done first then the rest of your first page search ranking work will be easier.

Bark at Susan Walker and get info on local seo optimization, today, or just learn more about how local SEO optimization can help your business.

categories: search engine optimization,SEO,Internet Marketing,Advertising