Writing and submitting articles must be part of your marketing strategy if you are serious about building an online business capable of generating a substantial income. The power of article marketing is huge when it comes to internet marketing.

As Im sure youre aware, there are many free ways of marketing your website. These are no less effective than paid methods and their power to deliver quality traffic must not be underestimated.

These few points will help you through.

It really is as simple as this. First off, you need some specialised tools…known as Microsoft Word!

You want to be aiming for an article length of around 400 words. This is good for the directories to which you will submit your work. It’s surprisingly easy to come up with a 400 word article – don’t panic. Just write about what you know about, after doing a little research, and let your personality show.

Your article content will obviously relate to your website content in some way. So pick a specific aspect of your business, website or service and write your article. Remember it wants to be around 400 to 500 words, so make sure you stay on subject.

The whole point of writing articles is for them to be read and for you to be credited with their content. So make sure you provide quality and value in your articles. The title should aim to grab the readers attention so that they want to learn more, and the main body should provide them with that information. Don’t let your reader walk away without gaining something themselves.

Understand that to be successful, article marketing must contain quality content and not just be about publishing high quantity, instead of high quality.

Submitting your articles is free with many article directories. I would recommend using www.ezinearticles.com, or just go to Google ” there are plenty out there. Id advise you to submit each of your articles to at least 3 separate article directories. This will increase the amount of potential traffic to your site.

Ed Hodgson is a published authority within the internet marketing industry who effectivley uses article marketing to generate traffic to his own websites. As an online marketing mentor, he coaches other people his own system to generate a substantial income online.